Marketing bites by Demandlogy

The "open" rate, which is the percentage of recipients who open an email, is often used as a metric to measure the success of an email...

Demand generation and lead generation are two important concepts in the world of marketing and sales, but they are often confused or used...

Pay-per-click (PPC) advertising is a popular and effective way for businesses to reach potential customers online. In a PPC campaign,...